Collaborative Customer Relationship Management: Taking CRM to the Next Level Alexander H. Kracklauer

ISBN:

Published: August 8th 2003

Kindle Edition

275 pages


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Collaborative Customer Relationship Management: Taking CRM to the Next Level  by  Alexander H. Kracklauer

Collaborative Customer Relationship Management: Taking CRM to the Next Level by Alexander H. Kracklauer
August 8th 2003 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 275 pages | ISBN: | 8.64 Mb

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategicMoreDriven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach.

Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.



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