The Mouse Charmers : Digital Pioneers of India Anuradha Goyal

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Paperback

344 pages


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The Mouse Charmers : Digital Pioneers of India  by  Anuradha Goyal

The Mouse Charmers : Digital Pioneers of India by Anuradha Goyal
| Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 344 pages | ISBN: | 3.20 Mb

The advent of Internet has been a significant game changer for our generation. Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to oldMoreThe advent of Internet has been a significant game changer for our generation.

Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path.

Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato, ImagesBazaar, IndiBlogger how they started out, the innovations and technologies involved, their business models and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs.



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